1. Who We Are
KentDevTools (“we”, “us”, or “our”) operates the website kentdevtools.com, a marketplace for premium and free WordPress plugins. We are the data controller for any personal information you share with us.
For any privacy-related questions, you can reach us at: privacy@kentdevtools.com
2. What Information We Collect
Information You Give Us Directly
- Account information:Your name and email address when you create an account or purchase a plugin.
- Purchase information: Billing name, email, and payment details (processed securely by our payment provider we never store your card details).
- Support requests: Any information you share when contacting our support team at support@kentdevtools.com.
- Newsletter sign-up: Your name and email if you subscribe to plugin update notifications.
Information Collected Automatically
- Usage data: Pages visited, time on site, referring URL, browser type, and device type.
- IP address: Used for security, fraud prevention, and approximate geographic location (country/city level only).
- Cookies: See Section 6 for full details on the cookies we use.
- Plugin licence checks: When our Pro plugins verify their licence, they send your site’s URL and licence key to our server. No other data from your WordPress installation is collected.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To process your purchases and deliver plugin downloads and licence keys.
- To create and manage your account on kentdevtools.com.
- To send you purchase confirmations, invoices, and important product updates.
- To send plugin update notifications and sale announcements (only if you have opted in — you can unsubscribe at any time).
- To provide customer support when you contact us.
- To improve our website and plugins based on how people use them.
- To detect and prevent fraud, abuse, or security incidents.
- To comply with our legal obligations.
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:
- Contract performance: Processing your order and providing the plugins you purchased.
- Legitimate interests: Improving our products, preventing fraud, and securing our systems.
- Consent: Sending marketing emails (you can withdraw consent at any time).
- Legal obligation: Keeping financial records for tax purposes.
5. Who We Share Your Data With
We do not sell, rent, or trade your personal data. We only share it with trusted third parties who help us operate this business:
- Payment processors (e.g., Stripe, PayPal) to handle transactions securely. They have their own privacy policies.
- Email service providers to send transactional and marketing emails.
- Hosting and infrastructure providers to run this website and store data securely.
- Analytics providers to understand how visitors use our site (anonymised data only).
All third parties are required to handle your data in compliance with applicable data protection laws.
6. Cookies
We use cookies to make this website work properly and to understand how it is used. Here is a breakdown:
- Essential cookies required for the site to function (e.g. keeping you logged in, remembering your cart). Cannot be disabled.
- Analytics cookies help us understand which pages are popular and how visitors navigate the site. All data is anonymised.
- Preference cookies remember settings like your cookie consent choice.
You can manage or disable non-essential cookies via the cookie consent banner shown on your first visit, or through your browser settings.
7. Data Retention
We keep your data for as long as necessary to fulfil the purposes described in this policy:
- Account and purchase data retained for as long as your account is active and for 7 years after your last purchase (for tax and legal compliance).
- Support communications retained for 2 years after your last support request.
- Marketing emails until you unsubscribe or request deletion.
- Analytics data anonymised and retained for 26 months.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access request a copy of the data we hold about you.
- Correction ask us to fix inaccurate or incomplete data.
- Deletion request that we delete your personal data (“right to be forgotten”).
- Portability receive your data in a structured, machine-readable format.
- Objection object to processing based on legitimate interests.
- Withdraw consent unsubscribe from marketing emails at any time using the unsubscribe link in any email.
To exercise any of these rights, email us at privacy@kentdevtools.com. We will respond within 30 days.
9. Data Security
We take the security of your data seriously. Measures we have in place include:
- HTTPS encryption on all pages of this website.
- Secure, encrypted storage of sensitive data.
- No storage of payment card details on our servers: All payments are handled by PCI-compliant payment processors.
- Regular security reviews and updates.
- Access to personal data restricted to authorised personnel only.
No method of transmission over the internet is 100% secure. If you believe your data has been compromised, please contact us immediately at security@kentdevtools.com.
10. Children’s Privacy
KentDevTools is intended for adults and developers. We do not knowingly collect personal data from children under the age of 13 (or 16 in the EEA). If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
11. International Data Transfers
We are based and operate globally. If you are located outside of our primary country of operation, your data may be transferred and processed in countries with different data protection laws. Where required, we ensure appropriate safeguards are in place (such as standard contractual clauses).
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. If the changes are significant, we will notify registered customers by email. Your continued use of kentdevtools.com after changes are posted means you accept the updated policy.
📬 Questions or Concerns?
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
We aim to respond to all privacy enquiries within 5 business days.